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Buy the book now: Organic: A Journalist’s Quest to Discover the Truth behind Food Labeling

Organic cover

Praise for Organic:
“Ever wonder if that ‘organic’ sticker on your produce is legit? Peter Laufer did the work to find out, and the answers are equal parts fascinating and disturbing.”
–Bill McKibben

“A lively, highly informative expose.”
–Kirkus Reviews

Praise for The Dangerous World of Butterflies:
“Absorbing and far-reaching….”–NPR Science Desk

“Compelling. . . . Laufer delivers an absorbing science lesson for fans of the colorful bugs.” —Publishers Weekly

“Like The Orchid ThiefThe Dangerous World of Butterflies takes us deep into the dark heart of obsessed collectors and the passionate activism … Laufer, a veteran reporter on cultural and political borders, understands how these worlds cross and collide. His book is a Venn diagram of the beautiful and bizarre.”
Los Angeles Times

“[Laufer’s] book is charming and his attention to detail, combined with a real gift for describing these fascinating characters…made me want to read everything else he has written.” —Washington Post

Lyons Press is proud to announce the July 1, 2014, release of ORGANIC: A Journalist’s Quest to Discover the Truth Behind Food Labelingby Peter Laufer (978-0-7627-9071-5; $24.95 hardcover), a veteran journalist’s investigation into the rampant deceit in the global organic food industry, exposing the truth of what we have been made to believe, buy, and eat.

Part food narrative, part investigation, part adventure story, Organic is an eye-opening and entertaining look into the “anything goes” world behind the organic label. It is also a wake up call to all eaters and readers about the dubiousness of organic food.

After eating some suspect organic walnuts that were produced in Kazakhstan, veteran journalist Peter Laufer chooses a few items from his home pantry and traces their origins back to their source; along the way he learns how easily we are tricked into taking “organic” claims at face value.

Join Peter Laufer on his adventure. View the book trailer, below!

With organic foods readily available at supermarket chains, confusion and outright deception about labels have become commonplace. Globalization has allowed food from highly corrupt governments and businesses overseas to pollute the organic market with food that is anything but. The environment is Wild West, oversight is virtually non-existent, and deception runs amok. Laufer investigates so-called organic farms in Europe and the Americas as well as in his own backyard in the Pacific Northwest. As a counterpoint he also finds an olive grower and oil producer operating at the highest standards in Africa and selling his products at gourmet outlets worldwide—showing that compliance is possible. The book examines what constitutes organic and by whom the definitions are made. The answers will stun American readers, who have been sold a bill of false goods for years.

Peter Laufer is the author of 17 books from the front lines of social change around the world, including the breakout hit The Dangerous World of Butterflies (Lyons Press)A former NBC News correspondent, Laufer has been on NPR’s Talk of the Nation and Fresh Air and on CSPAN’s Book TV. His op-eds have appeared in the New York Times and the San Francisco Chronicle.

One thought on “Organic

  1. Pingback: FREE EXCERPT: Organic by Peter Laufer | Lyons Press

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