Books Will Cater to Both Companies’ Core Readership of Dedicated Enthusiasts
Guilford, CT, and Boulder, CO (May 18, 2016) — Independent book publisher Globe Pequot (globepequot.com) and enthusiast media company Active Interest Media (aimmedia.com) are pleased to announce a new multi-year publishing partnership uniting Globe Pequot’s expertise in creating authoritative and beautifully packaged books with AIM’s impressive connection to an audience of dedicated enthusiast readers. The terms of the partnership were not disclosed.
This spring, Globe Pequot’s FalconGuides imprint, the leading publisher of outdoor recreation books, joined with National Magazine Award-winning Backpacker to produce their first title under the new partnership: Backpacker: The National Parks Coast to Coast, 100 Best Hikes (April, 2016), a beautiful celebration of our national parks featuring detailed hike profiles, maps, and full-bleed, full-color photos.
Building on that success, the Globe/AIM partnership will publish an innovative list of books for the enthusiast market. Some will be authored by AIM writers and editors, others by authors in Globe’s own stable of talent. The books will benefit from Globe’s leadership position in the outdoor, retail and specialty markets, supported by AIM’s multi-channel marketing platforms.
“From Backpacker to Yoga Journal to Vegetarian Times to Old House Journal, AIM publications speak to readers who have authentic passion for their chosen pursuits,” said Jim Childs, publisher of Globe Pequot. “They represent the ideal market for the books we produce as a category, enthusiast publisher.”
“We know Globe as a partner whose products match the quality of our own – both in subject expertise and visual appeal,” said Andrew Clurman, President and CEO of Active Interest Media. “We couldn’t be prouder of the Backpacker book out this spring, and we look forward to producing many more exceptional titles with Globe.”
About Globe Pequot
Globe Pequot is the trade division of Rowman & Littlefield. Founded in 1957 and based in Guilford, Conn., the company was long known as the preeminent regional publisher of books about New England. Today, Globe Pequot remains the flagship imprint focused on all things local, expanding from a strong base of authors in New England to cover more of the mid-Atlantic and Southern regions. Through our various imprints (including DownEast Books, FalconGuides and Lyons Press) we’re proud to have published icons of outdoor publishing including mountaineer Jon Krakauer, naturalist Rick Bass, climbing legend John Long and many others.
About Active Interest Media, Inc.
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM produces the world’s largest boat shows, led by the annual Ft. Lauderdale International Boat Show, as well as the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
For more information:
Sharon Kunz, media engagement manager, Globe Pequot, 203-458-4509, firstname.lastname@example.org
Dayna Macy, director for corporate communications, AIM, 415-592-0729, email@example.com